Where strategy meets impact.
We help professional services firms and mission-driven organizations grow smarter. Through better pricing, stronger positioning, and new business models.
What we do
Insights
Research, strategy, and thought leadership
- Industry thought pieces and publications
- Strategic sprints on pricing, growth, and AI
- Market and client research (interviews, surveys, data)
- Future-proofing services and business models
Impact
Hands-on implementation and capability building
- Turning strategic insights into real-life results
- Pricing and proposal coaching (‘on call pricing team’)
- BD and pricing training
- Change management for new service models
Who We Work With
We support organizations navigating complex change — from strategy to execution. Whether you’re rethinking pricing, want to adapting to AI, or evolving your business model, we’re here to help.
Professional Services Firms
We partner with law firms, consultancies, and financial services providers to help them sharpen strategy, evolve pricing models, and respond to market shifts like AI.
Impact-Driven Organisations
We collaborate with mission-led teams delivering complex services to help them grow sustainably, attract funding, communicate value clearly, and increase their impact.
Value-Creating Innovators
We love to work with teams that want to challenge the status quo. We help redefine how clients create, deliver, and capture value in a complex and fast-changing world.
About us
The Value Collective was founded by Marieke van der Wilt in 2025. With a background in strategy, pricing, and business development, Marieke brings over a decade of experience across corporate and professional services environments. Before founding The Value Collective, she led the BD and pricing teams at De Brauw and held various commercial and analytical roles.
She leads the work with a sharp, collaborative approach and is supported by a trusted network of experienced professionals and a growing team.
Want to join us?
At The Value Collective, we embrace collaboration and are always open to exploring new partnerships. Whether you are interested in joining forces on a particular project or in becoming part of our team, we welcome the opportunity to connect.
Share your CV or let’s have coffee together.